EA DICE Giving Back to the Community with Battlefield 3

In case you haven’t already heard, Battlefield 3, the EA DICE title just over a month away from release, won “Best of Gamescom” this year at the highly accredited exhibition of the same name. Among the nominees were some pretty powerful competitors, most notably Activision-Blizzard’s Modern Warfare 3, a game that received no awards. If there is an ongoing battle between fans of either franchise, then that’s an explosive factoid for future conversation.

While it is obvious that the creation and marketing of a game that can warrant such a prestigious Gamescom award and reach 1.25 million preorders so many weeks before release is no small feat, it requires a team effort. Global Battlefield Community Manager Daniel Matros is only one member of DICE, but he puts in a lot of work to raise brand awareness.

In a recent interview with DeltaGamer, Matros explains some of his responsibilities as CM, including customer satisfaction. It is Matros’s job to ensure that the design team hears the community’s voice, in an attempt to enhance the end-user experience with the utilization of constructive feedback. He also organizes a monthly podcast with BashandSlash.com for Battlefield 3. The contexts of these podcasts typically consist of developer and staff interviews geared towards educating listeners, as well as news of the upcoming game. Unfortunately, these podcasts require a little bit of digging, which can be somewhat of a nuisance to anyone interested in hearing the entire collection.

While the efforts of Daniel Matros and the remainder of EA DICE are sure to produce a quality video game, the general feelings are that it won’t be enough to outshine Activision-Blizzard’s first-person shooter legacy. In a recent article by Andrew Yoon of Shack News, EA CFO Eric Brown explains that he doesn’t believe Battlefield 3 will sell quite as many copies as the third installment to the Modern Warfare franchise; one that has been so successful that it is a brand apart from the Call of Duty franchise, where it has its roots. But he does believe Battlefield 3 will produce better numbers than the previous Battlefield installment. Say what you will about the man, but at least his goals are measurable and attainable.